A player-coach. I set the direction, then build it alongside my team.
15+ years in B2B marketing. Most recently VP of Global Marketing at GDS Link.
Sourced by marketing and BDR activity.
PE-backed B2B fintech SaaS,
2020 to mid 2026.
Owns the pipeline number and the budget.
Builds the annual and long-range plan with the C-suite.
Reports to a PE-backed board.
Writes the brief.
Builds the landing page.
Cleans the CRM and automates the report.
Marketing and BDR, built and led as one function.
Grew from a team of two into a global organization.
GDS Link · Dallas · PE-backed B2B fintech SaaS
Stood up the systems that made marketing measurable.
Took demand and go-to-market across four regions.
Executive Leadership Team.
Partner to the C-suite and the Board.
Still in the work every day.
Company growth during my tenure.
1,000+ channel partners.
From the eCommerce platform I launched.
Four subsidiaries.
Rawls Scholar Program, 2007.
BA, Electronic Media and Communications, 2006.
Every region told a different story.
Different messaging. Different offerings. Different branding.
We rebuilt it from the ground up.
A new visual identity. A simpler messaging framework.
A website where anything is two clicks away.
Theme: Modern Lending Made Simple.
KPI deck and leadership snapshot.
Now runs on a schedule.
Priority accounts every morning.
What changed, and why to call today.
A weekly AI-built read on competitor moves.
Fuel for sharper positioning and messaging.
Growth in marketing-qualified leads in my first 12 months leading the region, driven by LinkedIn and regional events.
LATAM became the second most active region for MQLs.
From largely unknown to a recognized name among banks and fintechs.
Episodes since 2022.
10,000+ audio streams across 73 countries, plus YouTube.
Launch moments, from narrative to market.
New website, master sales deck, a Client Advisory Board preview, and the reveal at Lend360.
Sit with Sales, Product, and customers.
Audit the funnel, attribution, and spend.
Find where pipeline is won and lost.
Sharpen the ICP and the story.
Pick two or three plays worth funding.
Agree on the scorecard with the C-suite.
Ship the first campaigns and fix the plumbing.
Put the team in the right seats.
Report early wins, in pipeline, not activity.
A fantasy sports ecosystem. League sites. A draft room. A map in progress.
All open to try.
“Without question, he is the best boss I have ever had.”
“Matt's a top-notch marketer and has this amazing ability to be both strategic and hands-on.”
“He didn't just move the org from one system to another. He took a hard look at the processes we already had in place, identified what could be better.”
“Matt is a leader. People readily follow him. Matt genuinely enjoys helping others around him win.”
“Matt understands how to turn marketing strategy into business growth.”
